Shopify ShopifyRevenue, orders, AOV and customer split for Fri 9 Oct. Deltas vs Thu 8 Oct.
Shopify Day 9 of 31 (29% of month).
Shopify Platform spend, platform ROAS, and blended ROAS for Fri 9 Oct.
Shopify 22 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £7,251 | £7,846 | £12,296 | £4,698 |
| Orders | 119.1 | 126.3 | 207 | - |
| Ad Spend | £1,306 | £1,332 | £1,467 | - |
| Blended ROAS | 5.55x | 5.89x | 8.38x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 148 | +34.5% |
| Returning | 54 | +157.1% |
| Total | 207 | +58.0% |
ShopifySide-by-side daily view of platform spend and revenue type. Use this to spot drift between what platforms claim and what shows up in Shopify.
| Date | Meta spend | Google spend | Klaviyo attrib rev | NC rev | Returning rev | Total rev | Blended ROAS |
|---|---|---|---|---|---|---|---|
| Sat 26 Sept | £258 | £793 | £529 | £2,155 | £1,451 | £3,606 | 3.43x |
| Sun 27 Sept | £448 | £1,038 | £2,009 | £4,313 | £1,644 | £5,957 | 4.01x |
| Mon 28 Sept | £313 | £675 | £430 | £2,771 | £1,835 | £4,606 | 4.66x |
| Tue 29 Sept | £327 | £706 | £454 | £2,878 | £1,691 | £4,569 | 4.42x |
| Wed 30 Sept | £371 | £681 | £2,355 | £3,160 | £2,086 | £5,246 | 4.99x |
| Thu 1 Oct | £410 | £807 | £1,143 | £2,741 | £2,391 | £5,133 | 4.21x |
| Fri 2 Oct | £419 | £789 | £441 | £2,873 | £2,324 | £5,198 | 4.30x |
| Sat 3 Oct | £374 | £985 | £837 | £4,962 | £2,330 | £7,292 | 5.37x |
| Sun 4 Oct | £459 | £990 | £3,066 | £5,203 | £2,199 | £7,403 | 5.11x |
| Mon 5 Oct | £509 | £843 | £822 | £2,744 | £1,713 | £4,456 | 3.30x |
| Tue 6 Oct | £494 | £606 | £615 | £4,248 | £2,760 | £7,008 | 6.37x |
| Wed 7 Oct | £532 | £646 | £3,072 | £4,050 | £5,024 | £9,073 | 7.70x |
| Thu 8 Oct | £579 | £843 | £858 | £5,793 | £1,604 | £7,397 | 5.20x |
| Fri 9 Oct | £587 | £880 | £3,353 | £7,997 | £4,299 | £12,296 | 8.38x |
| Total | £6,080 | £11,283 | £19,984 | £55,888 | £33,351 | £89,239 | 5.14x |
Spend, revenue and ROAS by campaign for Fri 9 Oct. Revenue from Meta's reported conversions.
| Campaign | Spend | Purch | Revenue | ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £569 | 31 | £1,573 | 2.77x | £13.60 | 2.11% | |
| £18 | 1 | £58 | 3.25x | £32.15 | 1.61% | |
| Total | £587 | 32 | £1,631 | 2.78x | £13.85 | 2.10% |
Spend, conversions, revenue and ROAS by campaign for Fri 9 Oct.
| Campaign | Spend | Conv | Revenue | ROAS | Clicks | CPC |
|---|---|---|---|---|---|---|
| £466 | 18.0 | £772 | 1.66x | 385 | £1.21 | |
| £198 | 8.1 | £379 | 1.91x | 199 | £1.00 | |
| £158 | 7.0 | £343 | 2.17x | 153 | £1.03 | |
| £58 | 10.5 | £972 | 16.66x | 138 | £0.42 | |
| Total | £880 | 43.7 | £2,465 | 2.80x | 875 | £1.01 |
1 campaign sent yesterday.
| Campaign | Recipients | Open Rate | Click Rate | CTOR | Revenue | Conv |
|---|---|---|---|---|---|---|
| Alpaca for autumn - Fri 9th Oct | 24,718 | 60.5% | 1.7% | 2.8% | £2,012.91 | 29 |
| Total | 24,718 | £2,012.91 | 29 |
Automated flow revenue yesterday: £1,340.26 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 277 | 54.7% | 3.6% | £777.33 | 12 | |
| 294 | 61.2% | 5.1% | £255.15 | 6 | |
| 15 | 60.0% | 0.0% | £158.38 | 4 | |
| 54 | 55.6% | 9.3% | £149.40 | 3 | |
| 224 | 41.4% | 0.0% | £0.00 | 0 | |
| 114 | 49.1% | 2.6% | £0.00 | 0 | |
| 43 | 30.2% | 0.0% | £0.00 | 0 | |
| Total | 1,021 | £1,340.26 | 25 |
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Merino | £4,686 | 306 | 39.7% |
| UK alpaca everyday | £1,740 | 80 | 14.7% |
| Bamboo | £1,662 | 159 | 14.1% |
| Wool knee high | £1,220 | 71 | 10.3% |
| Merino bed sock | £752 | 47 | 6.4% |
| Ultra Soft - plain bed | £572 | 34 | 4.8% |
| Ultra Soft - ribbed bed | £405 | 14 | 3.4% |
| Ultra Soft - everyday | £379 | 32 | 3.2% |
| Mohair | £263 | 10 | 2.2% |
| Lambswool | £112 | 9 | 0.9% |
| Other | £9 | 5 | 0.1% |
Shopify| Product | Units | Revenue | Type |
|---|---|---|---|
| 41 | £525 | Wool knee high | |
| 11 | £451 | Merino | |
| 11 | £441 | Merino | |
| 10 | £412 | Merino | |
| 10 | £411 | Merino | |
| 19 | £387 | UK alpaca everyday | |
| 27 | £342 | Merino | |
| 24 | £270 | Merino | |
| 12 | £264 | UK alpaca everyday | |
| 11 | £248 | UK alpaca everyday | |
| 19 | £234 | Merino | |
| 19 | £231 | Merino | |
| 10 | £225 | UK alpaca everyday | |
| 23 | £196 | Merino | |
| 26 | £192 | Merino | |
| + 92 more products | |||